Effective Solutions Through Partnership

Category Archives: Marketing

Bizwomen Mentoring Monday Event Recap

Communications, Event Recap, Marketing, Sacramento

Photo Credit: Sacramento Business Journal

By Shyanne Long, CSM

The Bizwomen Mentoring Monday event was held at the Sacramento State University Union Ballroom this year. There are 43 mentoring events by Business Journals throughout the country. During the introduction, it was shared that the Sacramento event was the third largest in size!

The first portion of the event consisted of mixing and mingling while enjoying some light refreshments. The sponsors had booths set up and they were handing out goodies while spreading the word about their organizations. Once everyone got settled in their seats, we were welcomed by the publisher of the Sacramento Business Journal. It was funny when he pointed out that he was the only man in the room. All the women looked around the room at each other and laughed. It was refreshing to see a room full of women varying in age, race, experience, and expertise.

Tina Reynolds, the founder and president of Uptown Studios, was the keynote speaker for Mentoring Monday. She offered a great sense of humor, confidence, honesty, and some helpful advice to the group. It was inspirational to hear her story and that many years of hard work paid off for her. One thing she said that stuck with me was that “we are all mentors.” We all have something to offer and can help people grow. Mentoring doesn’t have to just be about business. A mentor can support you through tough times in life, as well.

After Tina wrapped up her speech, the speed mentoring sessions began. All the mentors sat at tables and when you wanted to talk to a specific person, you’d line up to do so. Each session was seven minutes long and when the time was up, they’d ring a big bell.

Someone who stood out for me was Christine Mahon, the Associate Vice President of Marketing and Communications for Associated General Contractors of California. She was in Sacramento’s Top 40 Under 40. I wanted to talk to her because I am studying communications in college and wanted to gain insight from someone who does it in their job every day. I gained specific tips and advice from her that I plan on using throughout my time in college.

I’d love to attend this event again next year. If you are considering going, I’d highly recommend it. I know it can be intimidating to talk to a lot of strangers, but the mentoring is well worth it–and the seven minutes flew by while speaking with the mentors!

About the Author: After completing the internship program, Shyanne is now an Associate Business Analyst for KAI Partners. She attends Sierra College and is studying Communications. Ms. Long plans on transferring to a university after completing her units at Sierra College. Shyanne is passionate about expanding her knowledge, working collaboratively, and making powerful connections. For fun, Shyanne enjoys spending time with her family, reading, listening to podcasts, volunteering, and (attempting) to recreate recipes she finds on Pinterest.

Sacramento Business Journal TechEdge Event Recap

Conferences, Coworking, Event Recap, Government, KAI Partners, Marketing, Sacramento, Sacramento Business Journal TechEdge Event, Small Business, Startup Company, Technology

By Terry Daffin

I recently had the opportunity to attend the Sacramento Business Journal’s TechEdge event, held at the McClellan Event Center.

The event was well-attended by about 200 techies, startups, investor groups, incubator groups, and other individuals and groups interested in how to plug into the innovation explosion in the Sacramento region.

As I walked through the technology fair that was set up for vendors to display their offerings and shared what KAI Partners is embarking on in the way of a coworking/Incubator space in downtown Sacramento, I was taken aback by the openness and collaborative atmosphere of this group.

Many of the vendors and attendees I talked with were excited about more growth and even introduced me to others who they thought could help on our journey. I met and spoke to two founders of incubator/accelerator programs already here in Sacramento and they shared with me what they are doing, how they got started, and what they were planning to do in the future. The atmosphere was not one of competition, but one of growth for our region.

At the event, there was a program in which several speakers discussed what the future looks like for bringing innovators, startups, and investors to Sacramento.

Congresswoman Doris Matsui kicked off the event by speaking about how “Sacramento is on the move” and “the place to be” for innovation. She talked about how state and local government are embracing the innovation surge by changing policies to make it easier for businesses to start and thrive in the Sacramento region.

Rep. Matsui spoke about an initiative the City of Sacramento has regarding autonomous vehicles and noted that Sacramento will be a “test bed” for such innovation. She even talked about collaboration efforts with DMV to establish standards and mentioned the recent partnership with AT&T and how Sacramento will be building out infrastructure to support the new 5G technology to achieve net neutrality in our region.

Lokesh Sikaria of Moneta Ventures spoke about the exciting future growth in Sacramento. Of the eight largest trends in the tech industry, Sacramento will see explosive growth and opportunities in four:

  1. AI and machine learning
  2. Big data
  3. Autonomous vehicles
  4. Health 2.0

Mr. Sikaria asked, “Why Sac? Why Now?” and cited the following:

  • 200k + shared workforce
  • 20% of applicants of jobs are from the Bay Area
  • 300k + college students in the region
  • 50% lower cost of living than the Bay Area
  • Each tech job creates 5x the growth

In addition to the great speakers, there was a panel of startup business founders discussing how and why they came to the Sacramento region. The stories about their migration to the Sacramento region were unique, but had common themes such as the lower cost of doing business, the large number of experienced tech people, and the quality of life. They all said that before coming to Sacramento to explore doing business here, their perception of Sacramento was negative and that it was only after they came here and saw the growth and the transformation and the quality of Sacramento that they decided to make the move.

Overall, it was a very positive event with lots of excitement by everyone who attended. I think these are exciting times for our region!

About the Author: Terry Daffin is an Executive Consultant within KAI Partners. He has worked in the IT industry for more than 30 years and has over 25 years of project management experience. As a public sector consultant in the health care industry, Mr. Daffin has assisted in the development and implementation of Project Management Offices that include project management, service management, lean agile and traditional product development lifecycles, and governance processes. He has been an innovation advocate and evangelist for 15 years and has implemented innovative processes for projects that he has been engaged on since 2001. He has worked with the California Medi-Cal Management and Information System (CA-MMIS) division of the Department of Health Care Services, California Franchise Tax Board, Commission on Teacher Credentialing, California Department of Consumer Affairs, California Board of Equalization, and California Department of Water Resources. Mr. Daffin is currently working on a project for KAI Partners to expand an existing coworking organization into an innovation incubator/accelerator focused on connecting innovative start-ups and the public sector.

How Agile Marketers Operate [INFOGRAPHIC]

Agile, Communications, Infographic, Marketing, Project Management, Scrum

Software development isn’t the only industry using the Agile method versus the waterfall method. Marketing teams are sprinting that direction, as well. The following infographic from CMG Partners shows the benefits of agile marketing, including increased collaboration and empowered teams. How can you use the fundamentals of agile in your business?

Via: CMG Partners