Effective Solutions Through Partnership

Category Archives: Product Management

Improving the User Experience with Product Management

Agile, Certified Scrum Product Owner (CSPO), Certified ScrumMaster (CSM), Continuous Improvement, Healthcare, Innovation, Innovation in the Public Sector, IT Modernization, Process Improvement, Product Management, Project Management, Project Management Professional (PMP), Public Sector, Sacramento, Scrum, Technology, Waterfall

By Jamie Spagner, PMP, CSM, CSPO

As a PMP, I have nearly a decade of traditional project management experience. I’ve worked on several projects and helped implement solutions into production using the standard waterfall methodology. With a very scripted plan, traditional projects have pre-defined scope and a definitive end.

Something I’ve recently started to work on is Product Management. In my current role, I am helping to plan the modernization efforts for a legacy system in the health care industry. The idea of Product Management is a relatively new concept for the public sector—it shifts the traditional way of thinking and is less prescriptive and more flexible.

You may be wondering how Product Management works, so I wanted to share my thoughts on Product Management in general, as well as some of its challenges.

  1. Product Management doesn’t stop. Product Management is customer-driven by nature—there is no fixed schedule or end date by which to release a product or system. Features are continuously added or tweaked to make the system or product function better for the end-user.
  2. Product Management is centered around the Agile approach. (Also true of some traditional projects.) Teams are self-motivated to determine how and when they’ll do the work. Product Management is not done in a vacuum—the development of the product is still structured using typical scrum tools like daily stand-ups and sprint planning.
  3. Product Management is not perfect. As with any new way of doing things, implementing a Product Management approach is not without its challenges. The idea of a product never being truly “finished”—because the product is continually improved to make sure it meets and exceeds customer needs—can be a tough concept.
  4. Product Management requires buy-in. Product Management often requires a culture change, as well. Coaching of executives and leadership is common—instead of directing their team, leaders should empower their teams to self-organize.
  5. Reporting Product Management’s progress. Another challenge of Product Management is reporting and being able to show progress against a plan. Since these are inherently waterfall tasks, there is a challenge in how to measure and show progress with a continuous process like Product Management. I believe using the tools of Agile can help in reporting and measurement. Developing a product roadmap, building a backlog, holding daily standup meetings, and overall accountability—you should trust in the agile process to develop and improve a great product.

Product Management is starting to be used more widely in public sector technology and innovation endeavors because it focuses on the people, processes, and technology. Product Management is a team effort to make sure a product thrives and meets the needs of the end-user community it supports.

Have you used a Product Management approach before? How is it working for you? Leave a comment and let us know!

About Jamie: Jamie Spagner is an Executive Consultant for KAI Partners, where she works as a Project Manager for a public sector health care client. She graduated from California State University, Sacramento with the Bachelor’s Degree in Communication Studies/Public Relations. She is a loving mother of a teenage son named Wyatt. In her spare time, she enjoys shopping, spending time with family/close friends, and working out.